Trade show booth and logo floor mat

Participating in trade shows is a cost effective way of making your company and its products known to the world. I still remember the first international trade show I participated in, the Geneva International Exhibition of Invention some 10 years back. Exhibitors as well as visitors came from every corner of the earth. Participating in trade exhibitions is very good way to get concentrated exposure to a well targeted audience if you chose the trade show wisely.

Back then, we only had simple plain exhibition booth and we had to rely on colorful attractive posters to catch visitors' attention. Now trade show participants are more fortunate in having a great variety of easily setup and dismantled exhibit booths for their trade show displays.

Of particular interest of these relatively new options is the light weight but strong truss also referred to as space frame like the one featured in the image below:



To my eye, the truss or space frame is a beautiful creation. However, as they say, beauty is in the eyes of the beholder and it is possible that others view the trusses as ugly and worthy of covering up. Well, if that is so, there is the truss cover fitted with the patented Velcro hooks and loops which will enable the trusses to be covered within seconds:



The one new addition to the range of trade show items that in my opinion is the most effective way to catch attention of visitors are the logo floor mats which weren't available to us 10 years ago and which would have helped draw more visitors to our booth had it been available then.